Jeep Understands Something Most Automotive Marketing Doesn't

Jeep may have created one of the smartest automotive marketing campaigns of the year.

EV Insurance Costs 42% More. Here's What Gets Missed.

A new Insurify study covered by Automotive News found that electric vehicles cost an average of 42% more to insure than gas-powered vehicles.

Toyota's Inventory Discipline Is Paying Off Again

Toyota continues to outperform much of the industry, and the reason may have less to do with brand loyalty than most people think.

🚗 Confidence

🚙 Inventory is up. Credit is loosening. Customers still aren't sure.

The Year of the Human Starts With Leadership

For all the talk about AI, automation, and efficiency, one message echoed through ASOTU CON 2026 louder than any discussion about technology:

🚗 Missing

🚙 Eight million vehicles never entered the market. Six years later, dealers are still feeling the effects.

Stop Chasing Leads. Start Keeping the Customers You Already Earned.

🚗 Gravity

🚙 What Happens If Texas Becomes The Auto Industry's Center Of Gravity?

Chinese EVs May Not Be Here Yet. The Operational Test Already Is.

Back at ASOTU CON, we invited some of the smartest people we know to wrestle with a simple question: Are Chinese EVs a threat to U.S. dealers, or an opportunity?

🚗 Slowdown?

🚙 China's Market Is Slowing. Here's Why We Care.

Dealers Are Losing Money to an F&I Bottleneck They Created

Two dealer groups with very different F&I models discovered the same thing.

🚗 Pressure

🚙 As used values rise and low-cost vehicles face new cost pressures, pricing discipline becomes a competitive advantage.