- ASOTU Daily Pushback
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- 🚗 Used-Car Sales Surge
🚗 Used-Car Sales Surge
🚙 Follow-Ups, Off-Roading, and Mitsubishi's First Engines
TOGETHER WITH
The ASOTU CON page is looking better all the time.
Check out some of the highlights on the home page. People come to ASOTU CON knowing they’ve been entrusted with the future of retail auto.
There will always be disruptors, so there have to be collaborators, innovators, and time together, like ASOTU CON.
Almost nothing about tomorrow can be assumed, so let’s work for the tomorrow we want.
Keep Pushing Back,
-Paul, Kyle, Chris & Kristi
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Used-Cars, Kia, and Buick
Used-Car Sales Surge as Dealers Adapt
Used cars are a big topic on ASOTU CON’s Agenda. Check it out and make a plan to lead your team to claim a bigger piece of the used car market.
Top U.S. dealership groups sold 3.4M used vehicles in 2024—a 5.7% jump—by ditching auction dependency and boosting trade-in sourcing, reconditioning speed, and F&I performance. Van Horn, Krause, Swickard, and Morrie’s all saw serious gains by thinking inside the store instead of chasing outside bids.
Kia’s EV4 Heads to U.S. Despite Tariff Talk
The sleek, Tesla-underpricing EV4 sedan from Kia is arriving in 2025 with up to 330 miles of range, a $37K starting price, and a fast-charge NACS port. Built in Korea, it may miss out on tax credits—but Kia’s betting value and tech will win over U.S. buyers anyway.
Buick's Comeback Hits a Tariff Wall
After a 39% sales jump and renewed consumer interest in its sub-$40K SUVs, Buick may face a new hurdle: massive tariffs on imported models. With all major nameplates built overseas, affordability and momentum could be in jeopardy.
➕ More
More on these and other stories—including China’s EV onslaught and ASOTU CON’s Used Car takeover—inside today’s full Daily Digest.
🥊 Quick Hits
Follow-Ups The Count
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Foureyes helps dealers follow up for the long haul — and when it actually matters.
Like when there’s a price drop on a vehicle someone recently shopped on your site.
The result? Higher response rates and up to a 30% lift in long-term close rates — from leads you already paid for.
In today’s market, every lead counts more than it did just a few weeks ago.
Foureyes is giving it to dealerships free for 30 days.
Start at foureyes.io/texting.
MORE THAN CARS MOMENTS
Off-Road, On Mission.
Daniel Govaer and the team at Leif Johnson Ford are flipping the script on your average dealership event. On Saturday, June 7, they're inviting Ford Bronco, Ranger, and Raptor owners to Rally Ready Ranch for an off-road adventure that’s about more than just torque and trail dust.
Yes, there will be Rally Hot Laps. Yes, you’ll get pro tips on handling your truck like a champ. But the real kicker? It’s all to raise money for Make-A-Wish Central Texas, where 400 children are currently waiting for their wishes to come true.
There’s no entry fee—just a voluntary donation with 100% of the proceeds going to grant a real kid’s real wish. And it doesn’t matter where you bought your truck. Community is the only badge that matters here.
Want to ride for a reason? Register here.
A great opportunity to rally for something bigger than us!
AROUND THE ASOTU-VERSE
One Team. One Platform. One Connected Experience.
Our friends at Team Velocity help dealers own the entire customer journey—from the first click to the final transaction. Their Apollo® Customer Experience Platform integrates websites, advertising, and retention into one seamless solution. The result? More sales, stronger service retention, and real ROI:
📈 7:1 ROI
🚗 26% transaction rate
🔥 15% engagement rate
They’re not just a vendor. They’re a collaborator.
Want to see what Apollo can do for your store?
Come meet Team Velocity at ASOTU CON 2025!
🔁 Today in History
1864: The U.S. Congress passes the Coinage Act of 1864 that permitted the inscription “In God We Trust” to be placed on all coins minted as United States currency. 🪙
1870: Mitsubishi is founded with three old steam ships. 🚢
1977: Optical fiber is first used to carry live telephone traffic. ☎️
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