FORT LAUDERDALE, Fla. – Jan. 29, 2026 – RockED has partnered with Dealerware to launch the Dealer Mobility Fundamentals Certification by Dealerware, an industry-first program designed to help dealership teams navigate the growing complexity of mobility programs in automotive retail. The certification will be available to dealership professionals nationwide through the RockED platform beginning in March 2026.
As automotive retailers expand mobility offerings such as courtesy vehicles, paid rentals, test drives, and pickup and delivery, these programs are delivering meaningful customer value, but they are also becoming increasingly expensive to operate, time-consuming to manage and risk intensive. While mobility programs can significantly improve customer experience, CSI and retention, many dealerships struggle to make them operationally efficient and financially sustainable.
The Dealer Mobility Fundamentals Certification by Dealerware was developed to help address this challenge by providing a clearer understanding of how modern mobility programs can be structured, supported and scaled when paired with the right tools, processes and automation.
Rather than focusing on individual features or point solutions, the certification is designed to help teams across the dealership better understand how mobility fits into the broader automotive retail experience and where it can create sustainable value.
Delivered through the RockED platform and presented by Dealerware, the program uses microlearning to explore key mobility concepts, including modern consumer expectations, diversified mobility offerings, operational efficiency and risk management. The program is brand-agnostic and intended to support consistent, forward-looking mobility thinking across the automotive retail industry.
J.D. Power research found that 70% of customers said they would return to the dealership for their next vehicle purchase if provided a service loaner, and 75% viewed their loaner as a test drive opportunity, highlighting the significant upside of well-run mobility programs.
At the same time, the Insurance Research Council reports that more than 15% of U.S. drivers are uninsured, increasing financial risk and complexity for dealerships operating courtesy vehicle and rental fleets.
“The future of automotive retail includes more flexible and diversified mobility options to meet the evolving needs of the modern retail consumer, including courtesy vehicles, paid rentals, test drives and pickup and delivery,” said Matt Carpenter, CEO of Dealerware. “This certification
helps teams across the industry understand where mobility at the dealership is headed and feel empowered to play a role in that evolution as automotive retailers expand these offerings to meet changing consumer expectations.”
RockED and Dealerware partnered to make this certification widely accessible to dealership teams, helping them approach mobility with greater clarity, confidence and consistency. The program is intended to support better decision-making around mobility programs, reduce operational friction and enable dealerships to extract more value from the vehicles already on their lots.
Upon completion, participants receive recognition through the Dealer Mobility Fundamentals Certification by Dealerware, confirming they have demonstrated knowledge of dealer mobility management fundamentals and operational best practices.
“As mobility becomes a more important part of the automotive retail experience, teams across the dealership need confidence in how these programs can work,” said Matthias Stoever, CEO of RockED. “Partnering with Dealerware allows us to make that understanding more accessible, helping retailers approach mobility with greater clarity as these programs continue to expand.”
Overall, the partnership reflects a shared commitment to helping dealership teams adapt to the future of mobility in automotive retail and operate these programs more effectively as customer expectations continue to evolve.
For more information about RockED training solutions, visit https://www.rocked.us/. To learn more about Dealerware, visit https://www.dealerware.com/.
About RockED
RockED is the premier people development platform for the automotive industry, supporting the entire employee lifecycle from pre-hire and onboarding to upskilling and career transitions. With microlearning content, gamified delivery and real-time feedback, RockED is educating the automotive workforce and solving the industry’s greatest business challenges. For more information, visit https://www.rocked.us/.
About Dealerware
Dealerware is a leading fleet management and mobility platform built for automotive OEMs and retailers. The cloud-native, mobile-first platform connects fleets of vehicles at automotive retailers with the evolving needs of the modern retail consumer, including courtesy vehicles, paid rentals, test drives and pickup and delivery. Dealerware serves as the single, integrated fleet management platform trusted by more than 3,000 automotive retailers across the U.S. and Canada. For more information, visit dealerware.com.
Media Contact:
Stephanie Woelfel
RockED
Director of Marketing
[email protected]
(239) 287-7862
Grace Glenewinkel Sens
Dealerware
Senior Director of Marketing
[email protected]
