Reynolds, Volkswagen Group of America, and LaFontaine Automotive Join Forces to Enhance Customer Experience

AUBURN HILLS, Michigan – June 3, 2025 – The Reynolds and Reynolds Company today announced the culmination of a collaborative effort between itself, Volkswagen Group of America, and the LaFontaine Automotive Group to bring the innovative idea of combining kiosk technology with Volkswagen Mobile Service from concept to fruition.

By installing a Reynolds GoMoto kiosk at Volkswagen’s operations facility in Auburn Hills, Michigan, and partnering with LaFontaine’s local dealership to provide Mobile Service, all stakeholders are demonstrating innovative ways to deliver outstanding customer experience and enhance employee productivity.

“By working together, we’ve created efficiencies that ultimately benefit both dealerships and OEMs. This is why we get out of bed and go to work every day – to help our customers be as successful as possible. It’s through collaboration that we’ll continue to innovate and reach new heights as an industry,” said Chris Walsh, president and CEO of Reynolds. “We’re grateful for the opportunity to work with Volkswagen and LaFontaine to make this innovative concept a reality.”

Employees at the Volkswagen facility are now able to have their car serviced right in the parking lot during the workday, thanks to the ease and convenience of the kiosk’s scheduling, check-in, online payment, key drop-off, and pickup. This service saves employees time by eliminating the need to drop their vehicle off at the dealership and either wait for services to be completed or return later that day to pick up.  Employees don’t need to make special arrangements to get maintenance, minor services and many recalls performed and allows them the simplicity of having their vehicle serviced while they work.

“Volkswagen is constantly exploring innovative ways to make the entire ownership experience exceptional. The feedback and results have been phenomenal, and Volkswagen is looking to extend this collaboration to other corporate facilities in the next year.  We hope our dealers see the benefits of using Mobile Service to extend their Service Departments to exceed our customer’s expectations.” said Dave Durant, SVP VW After Sales.

“Additionally, our employees are important to us and they are also our customers  This initiative allows them to continue to focus on the work tasks at hand and save some valuable family time when they have vehicle maintenance needs  Having work performed by Volkswagen certified technicians from our partner LaFontaine Volkswagen of Dearborn, ensures our employee customers are getting the same level of service without the inconvenience of dropping their vehicle off at the dealership.  It’s a win-win for the company and our employees.”

LaFontaine Volkswagen Dearborn is bringing its highly rated mobile vehicle service to the Volkswagen facility using a designated area of the parking lot. The program shines as a perfect example of bringing convenience on wheels to its customers. Capable of handling a wide range of necessary repairs and maintenance, it heralds a new generation of service available not only to customers at the VW facility, but ultimately across the Detroit metropolitan area as well.

"Our partnership with Reynolds and Volkswagen of America is a powerful example of how innovation and collaboration can elevate the guest experience,” said Ryan LaFontaine, CEO, LaFontaine Automotive Group. “By combining leading-edge technology with mobile service convenience, we're making vehicle ownership easier and more efficient – meeting customers where they are and delivering the personalized care they deserve."

"We’re proud to launch this innovative mobile service program in partnership with Volkswagen and Reynolds, bringing a seamless, convenient experience directly to our guests,” said Joe Pytel, General Manager, LaFontaine Volkswagen Dearborn. “It’s all about making service effortless, saving customers valuable time, and finding new ways to better serve them—both at the workplace and throughout the community."

For more information about GoMoto kiosks, please visit gomoto.com. For additional information about LaFontaine Volkswagen Dearborn’s mobile service, please visit lafontainevolkswagen.com.

About Volkswagen of America

Volkswagen Group of America, Inc. (VWGoA) is a wholly owned subsidiary of Volkswagen AG, one of the world’s leading automobile manufacturers and the largest carmaker in Europe. VWGoA houses the U.S. operations of a worldwide family of distinguished and exciting brands including Audi, Bentley, Lamborghini, and Volkswagen and is the sole importer and distributer of Bugatti and Rimac vehicles in the U.S. VWGoA also operates a state-of-the-art assembly facility in Chattanooga, Tennessee which produces Volkswagen brand vehicles including the Atlas, Atlas Cross Sport, and the ID.4. VW Credit, Inc. (doing business as “Volkswagen Financial Services”), a wholly owned subsidiary of VWGoA, provides financial services and innovative mobility solutions. Electrify America, another VWGoA subsidiary, is building a publicly-accessible, nation-wide electric vehicle charging network. VWGoA’s autonomous vehicle (AV) technology subsidiary, ADMT LLC, tests and proves AV technology. VWGoA’s headquarters are in Reston, Va. The company has approximately 10,000 employees in the United States and sells its vehicles through a network of approximately 1,000 independent dealers.

About LaFontaine Automotive Group

Founded in 1980 by Michael Sr. and Maureen LaFontaine, the award-winning and nationally recognized LaFontaine Automotive Group includes 54 retail franchises, 9 collision centers and 39 Michigan retail locations. The group employs nearly 2,700 individuals. It's the mission of the LaFontaine Family to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities.  The LaFontaine commitment to customers, staff, and local communities is demonstrated by active participation and contributions to numerous non- profit organizations, educational institutions, and charities throughout southeast Michigan. The combination of both the mission and core values provides the basic foundation of our promise … to treat every customer like they are members of our family. From sales to service to parts, LaFontaine Automotive Group is able to meet any customer's specific needs. LaFontaine represents the following brands: Buick, Bollinger, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Fiat, Genesis, Honda, Hyundai, Infiniti, Jeep, KIA, Mazda, Mercedes-Benz, RAM, Polestar, Sprinter, Subaru, Toyota, Volvo and Volkswagen. The LaFontaine Family Deal; it's not just what you get, it's how you feel. Visit www.familydeal.com for additional details.

About Reynolds

Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to helpdealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)  

Media information:
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