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š Porscheās Rough Ride
š Ready to Change Retail Auto?

TOGETHER WITH
Henry Ford supposedly said, āIf I had asked people what they wanted, they would have said faster horses.ā
Itās a snarky way of saying, 'āmost folks arenāt wired for imagination.ā
Then again, imagination is a luxury when youāre just trying to survive.
If youāre on a team that lets you ask āwhat ifā with a little optimismābe grateful.
Weāre the lucky kind.
Keep Pushing Back,
-Paul, Kyle, Chris & Kristi
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So Much to Read: Porsche, EV Data, āDear Dealersā

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š Porscheās Rough Ride
Stock are down, Chinaās tanking, and gas icons are gone.
Porscheās CEO is under fire for doing double duty as VW boss while the brandās sales sinkāChinaās down 42%, U.S. tariffs biting, and investors want answers. Meanwhile, Porsche is axing the gas Boxster and Cayman this fall. EV replacements? Still āin development.ā
Final-call 718s could be hot. Be ready for collector buzz.
ā” EV Market: Winners, Losers & What Moved
EV sales dipped, but the used marketās cooking.
New EV sales fell nearly 6% MoM and YoY, but Tesla and GM grew volume. Used EVs? Up 14% MoM, with 41% selling under $25K. Tesla dominates both sides of the ledger.
Stock those affordable used EVsābuyers are chasing value.
Watch incentives: Theyāre dropping, but still strong vs. ICE.
šØš³ BYD Outpaces Tesla in Europe
Chinese EVs hit hard, even with tariffs.
BYD outsold Tesla in Europe for the first timeā7,231 to 7,165. Teslaās euro momentum is wobbling thanks to aging models and Muskās⦠letās call them ādistractions.ā
Watch this space. BYDās global push could land stateside.
š¤ Robotaxi Reality Check: Waymo 1, Tesla 0
Waymo just hit 10 million paid rides. Tesla plans to start next month in Austināwith 10 cars. Even Teslaās own execs now admit: yeah, weāre behind.
Autonomyās realābut it aināt replacing your showroom staff yet.
āDear Dealers: Hereās How to Sell an EVā
A tech guy wrote a guide. Weāve recovered.
Despite the possible interpreted tone (āLet us help, you simple carfolkā š ), there are useful reminders: Ask about home charging, walk through public options, and test drive with a plug-in.
Tire wearās your service lane friend. Donāt forget it.
ā More
Check out the rest in todayās digest on LinkedIn.
š„ Quick Hits
Oof. April home sales dropped to the slowest pace since 2009. š
Mr. Charles Entertainment Cheese (aka Chuck E. Cheese), is thinking about getting into the retail media network game. Kinda like Tubi, but aimed directly at your childrenās still-forming brains. š
Space drugs?! Theyāre doing interesting research on medications in space. š
Amplify is Back. Are You Ready to Change Retail Automotive?
At ASOTU CON, Reynolds and Reynolds explored how forward-thinking dealers are changing the landscape of retail automotive by leveraging AI, robotics, and other emerging technologies to reach new heights of productivity and success.
Letās keep the momentum going! Whether youāre looking to discover new ideas, grow your dealership, or connect with other industry innovators, Amplify 2025 is where it all comes together.
In August, Amplify will deliver an experience designed to highlight innovation throughout our industry and help your dealership turn talk into action. Attend practical hands-on workshops, learn from insightful keynote speakers, and hear from the industryās top innovators sharing the revolutionary processes theyāve implemented in their dealerships.
MORE THAN CARS MOMENTS
$70K for 40K Futures

Charles Schumacher, owner of Schumacher Auto Group, expressed his gratitude for the campaign's success. (WPEC)
When Schumacher Subaru of West Palm Beach and Delray signed up for Subaruās Share the Love campaign, they werenāt just selling carsāthey were investing in kids. Their $70,000+ donation to the Boys & Girls Clubs of Palm Beach County is more than a big checkāitās a commitment to 40,000 young lives.
From academic support to meals and mentoring, these funds meet kids where they are and help launch them toward where they can go. As Charles Schumacher put it, itās about āgiving these kids the opportunity to get on the right path and become good contributors to society.ā
In a world full of headlines, this one matters. Because when a dealership leans into its role as a community pillar, thatās more than cars.
AROUND THE ASOTU-VERSE
AI is Only as Good as its Fuel
Most folks are still making big decisions with data thatās three months old. š
In our upcoming 30-minute webinar with StoneEagle, weāll talk about how real-time data is helping dealers, lenders, and F&I providers spot missed sales, plan better, and offer products people actually want.
Weāll also dig into why quality dataānot just the quantityāis the real secret to powering AI platforms with the āhigh-octane fuelā they need to drive smarter systems, personalized experiences, and improve results across the board.
If you want clearer answers and fewer missed chances, this oneās worth your time.
š Today in History
1430: Joan of Arc is captured at the Siege of CompiĆØgne. š«š·
1934: Bonnie & Clyde perish in their Ford V8 after a dramatic shoot-out with police. š¦
1995: The first version of the Java programming language is released. āļø




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