🚗 Porsche’s Rough Ride

🚙 Ready to Change Retail Auto?

May 23, 2025

TOGETHER WITH

Henry Ford supposedly said, “If I had asked people what they wanted, they would have said faster horses.”

It’s a snarky way of saying, '“most folks aren’t wired for imagination.”

Then again, imagination is a luxury when you’re just trying to survive.

If you’re on a team that lets you ask “what if” with a little optimism—be grateful.

We’re the lucky kind.

Keep Pushing Back,
-Paul, Kyle, Chris & Kristi

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So Much to Read: Porsche, EV Data, “Dear Dealers”

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🚗 Porsche’s Rough Ride

Stock are down, China’s tanking, and gas icons are gone.

Porsche’s CEO is under fire for doing double duty as VW boss while the brand’s sales sink—China’s down 42%, U.S. tariffs biting, and investors want answers. Meanwhile, Porsche is axing the gas Boxster and Cayman this fall. EV replacements? Still “in development.”

Final-call 718s could be hot. Be ready for collector buzz.

⚡ EV Market: Winners, Losers & What Moved

EV sales dipped, but the used market’s cooking.

New EV sales fell nearly 6% MoM and YoY, but Tesla and GM grew volume. Used EVs? Up 14% MoM, with 41% selling under $25K. Tesla dominates both sides of the ledger.

Stock those affordable used EVs—buyers are chasing value.
Watch incentives: They’re dropping, but still strong vs. ICE.

🇨🇳 BYD Outpaces Tesla in Europe

Chinese EVs hit hard, even with tariffs.

BYD outsold Tesla in Europe for the first time—7,231 to 7,165. Tesla’s euro momentum is wobbling thanks to aging models and Musk’s… let’s call them “distractions.”

Watch this space. BYD’s global push could land stateside.

🤖 Robotaxi Reality Check: Waymo 1, Tesla 0

Waymo just hit 10 million paid rides. Tesla plans to start next month in Austin—with 10 cars. Even Tesla’s own execs now admit: yeah, we’re behind.

Autonomy’s real—but it ain’t replacing your showroom staff yet.

“Dear Dealers: Here’s How to Sell an EV”

A tech guy wrote a guide. We’ve recovered.

Despite the possible interpreted tone (“Let us help, you simple carfolk” 😆 ), there are useful reminders: Ask about home charging, walk through public options, and test drive with a plug-in.

Tire wear’s your service lane friend. Don’t forget it.

➕ More

Check out the rest in today’s digest on LinkedIn.

🥊 Quick Hits

  • Oof. April home sales dropped to the slowest pace since 2009. 🙈 

  • Mr. Charles Entertainment Cheese (aka Chuck E. Cheese), is thinking about getting into the retail media network game. Kinda like Tubi, but aimed directly at your children’s still-forming brains. 🐀 

  • Space drugs?! They’re doing interesting research on medications in space. 🚀 

Amplify is Back. Are You Ready to Change Retail Automotive?

At ASOTU CON, Reynolds and Reynolds explored how forward-thinking dealers are changing the landscape of retail automotive by leveraging AI, robotics, and other emerging technologies to reach new heights of productivity and success.

Let’s keep the momentum going! Whether you’re looking to discover new ideas, grow your dealership, or connect with other industry innovators, Amplify 2025 is where it all comes together.

In August, Amplify will deliver an experience designed to highlight innovation throughout our industry and help your dealership turn talk into action. Attend practical hands-on workshops, learn from insightful keynote speakers, and hear from the industry’s top innovators sharing the revolutionary processes they’ve implemented in their dealerships.

MORE THAN CARS MOMENTS

$70K for 40K Futures

Charles Schumacher, owner of Schumacher Auto Group, expressed his gratitude for the campaign's success. (WPEC)

When Schumacher Subaru of West Palm Beach and Delray signed up for Subaru’s Share the Love campaign, they weren’t just selling cars—they were investing in kids. Their $70,000+ donation to the Boys & Girls Clubs of Palm Beach County is more than a big check—it’s a commitment to 40,000 young lives.

From academic support to meals and mentoring, these funds meet kids where they are and help launch them toward where they can go. As Charles Schumacher put it, it’s about “giving these kids the opportunity to get on the right path and become good contributors to society.”

In a world full of headlines, this one matters. Because when a dealership leans into its role as a community pillar, that’s more than cars.

AROUND THE ASOTU-VERSE

AI is Only as Good as its Fuel

Most folks are still making big decisions with data that’s three months old. 🙈

In our upcoming 30-minute webinar with StoneEagle, we’ll talk about how real-time data is helping dealers, lenders, and F&I providers spot missed sales, plan better, and offer products people actually want.

We’ll also dig into why quality data—not just the quantity—is the real secret to powering AI platforms with the “high-octane fuel” they need to drive smarter systems, personalized experiences, and improve results across the board.

If you want clearer answers and fewer missed chances, this one’s worth your time.

🔁 Today in History

  • 1430: Joan of Arc is captured at the Siege of Compiègne. 🇫🇷 

  • 1934: Bonnie & Clyde perish in their Ford V8 after a dramatic shoot-out with police. 🏦 

  • 1995: The first version of the Java programming language is released. ☕️ 

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