Diffusely Raises €11M to Accelerate Global Expansion of CarCutter, Its Automotive AI Platform

Paris, France – 9 October 2025 – Diffusely, the AI visual production company behind CarCutter, today announced a €11 million funding round led by existing investors Alven, Eurazeo, and Prime Ventures, with new participation from 50 Partners.

The investment will enable Diffusely to accelerate CarCutter’s growth across Europe and North America, strengthen its product offering and integrations, and support the company’s expanding customer base in the automotive industry.

“CarCutter has seen exceptional momentum over the past three years, growing over 10x and scaling across Europe, the US, and Canada,” said Gaétan Rougevin-Baville, co-founder and CEO of Diffusely. “This funding will allow us to build on that success—enhancing our AI capabilities, deepening our integrations, and continuing to deliver the best product and service experience in the market.”

CarCutter: Seamless Automotive Visual Merchandising

CarCutter enables automotive retailers, marketplaces, and OEMs to automate end-to-end image production. From capture to online publication, CarCutter replaces traditional photography processes and manual editing with fully integrated AI workflows that deliver professional, consistent visuals in seconds.

The platform combines 3D backgrounding, license-plate handling, hotspots, and 360° vehicle experiences with enterprise-grade scalability and API integrations.

By replacing costly, time-consuming manual operations with a single connected platform, dealerships and OEMs save both time and money while ensuring consistent, high-quality visuals across every channel. This streamlined approach enables automotive businesses to scale their digital merchandising effortlessly, turning what once took hours and multiple tools into a process completed in just minutes.

“Those in the industry know how hard it is to achieve the look that we have achieved. There is no question that without CarCutter, we couldn't have done it. CarCutter is accurate and consistent. When you add in human QA, they're even stronger,” says Jake Barron, Former Marketing Director at Koons Automotive. “When we launched with CarCutter, clicks on a Koons car from our SRP increased by 52%.”

Accelerating Innovation and Global Reach

Today, CarCutter works with more than 1,500 clients worldwide and generates 50% of its revenue in Europe and 50% in North America, powering visual production for some of the largest automotive groups and marketplaces. With this new round of funding, Diffusely will:

• Expand CarCutter’s product and AI model suite, including new capabilities for omnichannel automotive retail.

• Strengthen integrations with leading DMS, IMS, and website providers.

• Scale operations and support across Europe, the US, and Canada to serve growing enterprise demand.

CarCutter’s end-to-end approach—combining cutting-edge AI with dedicated customer success—has earned it a reputation as the most trusted partner in automotive visual production, helping clients reduce time-to-market by 90% and cut costs by up to 80% while maintaining consistent brand quality.

About Diffusely

Diffusely is an AI visual production platform for enterprise that redefines how automotive and fashion brands create and optimize visual content.

Its vertical solutions—CarCutter for automotive and AutoRetouch for fashion—help over 1,500 clients worldwide streamline production, reduce costs, and accelerate time-to-market through automation and AI.

Contact

Gaétan Rougevin-Baville, CEO, [email protected] 
Fanny Kauffer, CRO, [email protected]