
TOGETHER WITH
As always, NADA has been a blast, and weโre grateful to be living and working in the greatest industry in the world!
Huge congrats to this yearโs TIME Dealer of the Year, Dave Wright!
Dealers like you are undeniable proof that this industry is one worth fighting to get into and working to thrive in.
Keep Pushing Back,
-Paul, Kyle, Chris & Kristi
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Last Day to Catch CarRx at NADA
If you havenโt stopped by CarRx at Booth 5143W yet, todayโs your last chance.
Theyโre bringing serious strategy (and a bit of nostalgia) to the NADA Show floorโwith classic arcade games, retro giveaways, and a fresh look at how real-time vehicle data is helping dealers level up service, retention, and inventory ops.
Dealers swinging by are getting quick wins:
Smarter service outreach based on actual vehicle needs
Real-time insights on inventory status
Better post-sale visibility to keep customers close
Youโll find them in West Hall by the cafรฉ. No appointment needed, but now is your last chance to schedule here.
THE NEWS
Easing Off the โAll-in, Right Nowโ Approach to EVs

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In the U.S., the Alliance for Automotive Innovation, which represents brands like GM, Toyota, Ford, Volkswagen, and Hyundai, is lining up behind the Trump administrationโs plan to sharply dial down federal fuel economy requirements. Their argument is simple: EV sales growth has cooled, government support is fading, and the previous CAFE targets were set so high theyโre not realistic anymore.
But the industry is not signing on without conditions. Automakers want regulators to keep credit trading, the system that lets manufacturers balance compliance across their fleets. Theyโre also asking NHTSA not to strip out credits tied to efficiency tech, including improvements like more efficient air conditioning. NHTSA estimates the proposal could cut average upfront vehicle costs by about $930, but it would also increase fuel use and emissions over time.
Up north, Canada is expected to make a similar pivot.
Reports say Ottawa plans to replace its EV sales mandate with a new fuel efficiency standard and credit system, while bringing back popular consumer EV incentives. The move follows pressure from automakers and provinces to drop targets that aimed for 60% EV sales by 2030 and 100% by 2035.
Dealers should expect a longer runway where internal combustion, hybrid, and EV inventory all stay in the mix, and โcreditsโ do more of the policy heavy lifting than hard mandates.
More States Go Hands-Free
Every year, distracted driving puts millions of drivers at risk.
According to the most recent NHTSA data for 2023, more than 3K people were killed in crashes involving distracted drivers and nearly 325K were injured. That accounted for about 8% of all traffic fatalities and nearly 13 % of injury crashes nationwide.
That reality is pushing lawmakers beyond basic texting bans and toward broader hands-free rules. South Carolina and Iowa are two of the most recent states to make the shift, with Florida also taking steps in that direction.
South Carolinaโs hands-free law took effect in September 2025, with a warning period built in. Full enforcement begins February 28, 2026, when drivers can be cited for handheld phone use.
Iowaโs hands-free law became active July 1, 2025, and its warning period ended December 31, 2025. As of this year, Iowa drivers are fully subject to enforcement.
Florida already bans handheld phone use in school zones and work zones. A broader statewide hands-free bill has been introduced for the 2026 session but has not yet passed.
For employers, fleets, and everyday drivers, that means updating policies, training, and habits to match the new reality on the road.
Safer driving isnโt just good for compliance. Itโs also good forโฆya know, staying alive.
AROUND THE ASOTU-VERSE
TODAY: NADA Main Stage @ 10AM PT
Get a first look at the new season of The Truth About Car Dealers before anyone else.
See you there?
Quick Hits
๐ค AI: OpenAI introduced Frontier, an enterprise platform for building and managing AI agents with shared context, secure permissions, feedback learning, and real business integration.
๐ Retail: Seattle-based Eddie Bauer may close all 200 North American stores as Catalyst Brands plans Chapter 11 bankruptcy, shifting the 106-year-old retailer entirely online.
๐ฐ Economy: U.S. GDP growth remains strong, but job openings fell sharply and layoffs rose, raising concerns that hiring is slowing even as productivity and AI-driven expansion increase.
๐ฝ Weird: A Shanghai woman repeatedly adjusted traffic mirrors for better feng shui, causing accidents in her community until police intervened.
Today in History: February 6
1935: The board game Monopoly goes on sale for the first time. ๐ฒ
1987: No-smoking rules take effect in U.S. federal buildings. ๐ญ
1998: Washington National Airport was renamed the Ronald Reagan National Airport. โ๏ธ
Thanks for reading, Friend! Weโre saying a little prayer that your travel is safe, easy, and to a place where everybody knows your name.





