- ASOTU Daily Pushback
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- š Carvana, Rate Improvements, and Tesla Bets on Musk
š Carvana, Rate Improvements, and Tesla Bets on Musk
š Also: Gen X in the Market, Hotdog Highway, and Charity's Bottom Line

TOGETHER WITH
The book The Speed of Trust makes a strong claim: trust is built on Character and Competence.
That means every customer today is evaluating what you doāand how you do it. Both matter. A lot.
So bring your skills.
Bring your heart.
Thatās how trust and reputation get built.
Keep Pushing Back,
-Paul, Kyle, Chris & Kristi
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SOMETHING FUN

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A truckload of hot dogs turned a Pennsylvania highway into a full-blown meat slick Friday morning. Crews cleaned it up, but as the fire chief warned, āHot dogs are very slippery. I did not know that.ā
Truly a commuterās wurst nightmare.
From the Automotive State of the Union
Carvanaās comeback just rewrote the playbook.
Once seen as a cautionary tale of overreach, Carvana has stunned the market with a 10,000% stock rally since late 2022.
In Q2 alone, sales reached $4.84B, retail units increased by 41%, and net income surged to $ 308M.
Short-sellers? Burned to the tune of $7.4B. CEO Ernie Garcia III is calling it āthe most profitable automotive retailer,ā and some on Wall Street agree. The question now: is this a one-off rebound or a redefinition of what retail success can look like?
Also on todayās rundown:
Underwater trade-ins hit a 4-year high, with average negative equity topping $6,700 and monthly payments nearing $1,000.
Gen X isnāt done yet. The overlooked generation is now the highest-spending demographic and is driving trends across AI, brand loyalty, and multigenerational buying power.
From The News w/ ASOTU
Before the headlines, a quick reminder from our friend Dave Foy: Retail Auto still offers one of the clearest paths to a meaningful careerāno degree required, drive. Thatās the energy weāre carrying into todayās drop.
VinFast is betting big on India, launching its first overseas EV plant with eyes on 150K units per year and early orders already coming in from neighboring markets. Itās a bold move while many OEMs hit pause elsewhere, and a signal that supply chains are shifting.
Meanwhile, 0% financing is quietly making a comebackābut only for the most creditworthy. With no rate cut from the Fed, itās OEMs and lenders driving affordability right now, and dealers who know how to work the tiers will win the deals.
Also in todayās edition:
š„ Quick Hits
Reputation = Revenue: Build Yours on Cars.com
Your reputation shouldnāt just look good, it should drive results. With Cars.com, their tools connect your team with ready-to-buy shoppers that deliver measurable returns:
š Leads that close double digits higher than marketplace averages
š¤ Salesperson profiles that connect real shoppers with your team
āļø 4X more positive reviews with automated requests
Ready to turn your reputation into revenue?
SOMETHING ELSE
You Get What You Give

In todayās market, purpose performs.
A growing body of research says what many dealers already know from experience: supporting your community boosts brand trust, team morale, and customer loyalty. In fact, 85% of consumers say they view a company more positively when it gives to charity. And the most powerful impact? Itās not just that you giveāitās how you give. Local. Consistent. Sacrificial. Thatās what builds a real connection.
From boosting employee retention to earning the kind of goodwill you canāt buy with ad dollars, charity turns into brand equity when itās done with heart. So donāt wait for a big check presentation. Start small. Be visible. Be real.
The ROI isnāt just emotionalāitās cultural. And in this business, culture drives everything.
š Today in History
1899: Henry Ford starts his first car business, the Detroit Automobile Company. š§āš
1955: The one millionth VW Beetle is produced. š„³
1957: American Bandstand, a show dedicated to the teenage "baby boomers" by playing songs and showing popular dances of the time, debuts on the ABC television network. š
The week is still young, Friend.

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