- ASOTU Daily Pushback
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- 🚗 Customer Expectations Vs. Market Reality
🚗 Customer Expectations Vs. Market Reality
🚙 Auto Headlines, Feedback Finesse, and Sticker Shock
TOGETHER WITH
Welcome to a new Monday, Friend!
We’ve got a busy day lined up. Some of the crew will be rolling through Will Guidara’s Welcome Conference today for a fresh dose of unreasonable hospitality, and some of the crew will be out filming in a dealership to capture all the inspiring stories that we love most.
What on your to-do list today?
Keep Pushing Back
-Paul, Kyle, Chris & Kristi
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Today's Email
🏁 Today’s Headlines: GM, Tariffs, and Carvana’s Expansion
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GM and Hyundai are teaming up on electric and hydrogen vehicles, aiming to cut costs and speed up production. Meanwhile, GM is in talks with CATL to assemble Chinese-made EV batteries at a new US plant, potentially creating over 1,000 jobs and stabilizing battery costs.
China is tightening control over its key EV technology, complicating global expansion for brands like BYD and Chery. Adding to the pressure, the US is implementing steep tariffs on Chinese EV imports, including a 100% duty starting September 27, which may disrupt supply chains and raise costs.
Carvana has launched its Houston "Megasite," integrating auction and reconditioning services. The site boosts Carvana’s local capacity, adding 200 jobs and potentially increasing competition for dealers with faster delivery and more inventory options.
Read the full digest of today’s big headlines here. (Read time 2 min 23 sec)
TOGETHER WITH DEALER RESOLVE
Handle Feedback with Finesse
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Introducing Dealer Resolve, your all-in-one solution for tracking and managing customer feedback from start to finish!
Dealerships can effortlessly handle complaints, compliments, and feedback, ensuring every customer feels heard and valued.
Consumers can access the system through a unique QR code or link available in your showroom, service department, and on customer paperwork. They'll receive email updates at every stage of the process, providing them with peace of mind.
The Dealer Resolve complaint management tool triggers alerts to ensure timely responses for all complaints. Whether you're a compliance officer, finance director, GM, or in HR, Dealer Resolve empowers you to oversee complaints across more than 100 dealership rooftops.
With custom reporting features, you can generate detailed reports on specific employees, complaint statuses, types, duration, and more, giving you the insights needed to maintain high standards across your organization. Find out more here!
Expectations Vs. Reality
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If you’ve been feeling the heat lately when it comes to sales, you’re not alone.
According to a new survey from Edmunds, it turns out there’s a Grand Canyon-sized gap between what car shoppers expect to pay and what they’re actually shelling out.
Edmunds
Nearly half of new-car shoppers dream of spending under $35,000 on their next vehicle. 14% are even holding out hope for something under $20,000.
The reality? The average transaction price for a new vehicle in July 2024 hit $47,716.
Edmunds
When it comes to used cars, shoppers seem to have some similarly..uhh, ambitious goals.
50% of respondents in the survey said they’re aiming for a price tag of $15,000 or less. Meanwhile, only 5% of actual transactions in July hit that mark.
The reality? The average transaction price for used vehicles was $26,936.
Struggling to manage unrealistic expectations? Keep reading here to learn more.
AROUND THE ASOTU-VERSE
Coming Soon
🍎 TODAY — The Welcome Conference in NYC.
🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.
⚜️ January 23-26th, 2025 — NADA Show in New Orleans.
🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.
30-Minute Webinar
Customer complaints may seem like minor inconveniences, but when left unresolved, they can quickly snowball into major compliance issues that threaten the stability of your dealership.
In this webinar, we’ll uncover the critical signals that dealerships often overlook—and how ignoring them can lead to costly audits, fines, and regulatory scrutiny.
Join Paul and Kyle along with Shannon Robertson of the Association of Finance & Insurance Professionals and Stephen Fucile of Dealer Resolve on Wednesday, September 25th at 2:00pm EST to learn more. Register today!
Quick Hits
TikTok is facing a crucial court hearing on Monday to challenge a law that could ban the app in the U.S. by January 19, 2024. 🧑⚖️
Jon Bon Jovi helped save a woman in crisis on a Nashville bridge while filming a music video, persuading her to step away from the ledge. 🫂
OpenAI's new o1-preview and o1-mini models improve problem-solving and reasoning. 🤓
Today in History
1810: Mexico declared its independence from Spain after 300 years of Spanish Rule. 🧨
1908: The birth of General Motors. 🍼
1979: Eight people escape from East Germany to the West in a homemade hot air balloon. 🎈
Thanks for reading, friend! Monday is a good day to remind folks that what they’re doing matters. Otherwise, we’re just waiting for the weekend, and it’s as far away as it can be.
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