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- 🚗 What's Next For the CARS Rule?
🚗 What's Next For the CARS Rule?
🚙 Need to Know News, Leveling Up at NADA 2025, and EV Trends in Q3
TOGETHER WITH
Happy Monday and welcome to a fresh week, Friend!
Today’s a solid reminder that it's okay to want it all—new challenges, new perspectives, new adventures. But, it’s important to keep things in check. Not everything needs conquering when collaborating can be so much richer.
So, here’s to chasing what’s next, without losing sight of where we’ve been and how we can support each other along the way.
Keep Pushing Back
-Paul, Kyle, Chris & Kristi
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Today's Email
🗞️ Monday Headlines: Rules, Robotaxis, and Recalls
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⚖️ The Latest on the CARS Rule
The legal battle over the FTC’s CARS Rule heated up in the 5th Circuit Court last week as judges heard and questioned both NADA and the FTC's arguments. NADA wants the rule scrapped, calling it drastic overreach, while the FTC defends its push to regulate dealership advertising and F&I practices.
🚕 J.D Power’s Robotaxi Report
A new J.D. Power study shows robotaxi riders rate their experiences 8.53/10, boosting consumer confidence in self-driving cars. Cities like Dallas and Phoenix are leading the charge, but robotaxi brands still have work to do in gaining trust outside of these areas.
⏎ Recent Recall Rundown
BMW, Honda, and Chrysler are all back in the recall spotlight. BMW’s brake fix didn’t stick, Honda’s steering issue affects 1.7M vehicles, and Chrysler is pulling roughly 283K rides.
TOGETHER WITH NADA
Introducing Ryan Leak: NADA Show 2025
We’re gearing up for the Auto Industry Event of the Year! NADA Show 2025, is less than four months away. Our hotels are reserved and flights secured. Here’s one reason we’re so excited to attend: Ryan Leak!
If you haven’t seen this entrepreneur-speaker-author-executive coach in action, do yourself a favor and watch this video.
His NADA Main Stage session “Leveling Up” is all about shattering the status quo—to PUSH BACK—in order to achieve our ambitious goals. How can we not love this guy???
Register now for NADA Show (in New Orleans, January 23-26) to see Ryan Leak in action, plus a whole lot more!
⚡️ KBB’s EV Sales Report for Q3
Tenor
According to Kelley Blue Book, EV sales continued to climb in Q3, with electric vehicles making up 8.9% of total market sales—up 7.8% from last year and 5% from Q2.
Cox Automotive
Tesla’s still everyone’s main squeeze posting a 6.6% sales bump (thanks in large part to the debut of the Cybertruck which moved over 16K units).
However, GM saw a massive jump of nearly 60% in EV sales last quarter thanks to strong sales from three of its four core brands—Cadillac, Chevrolet and GMC.
Hyundai, Ford, and Honda similarly saw a boost in EV sales, with Honda pushing out over 15K electric vehicles in Q3 alone.
Cox Automotive
EVs aren’t exactly cheap, and manufacturers know it.
That’s why incentives have become clutch to driving electric vehicle sales.
With EVs priced about $9K higher than your typical ICE vehicle, automakers are pulling out all the stops to bring those price tags back down to earth.
Above Average Prices — The average price for an EV in Q3 was just over $57K, about 19% higher than your typical ICE vehicle.
Above Average Incentives — In Q3 2024, incentives on EVs hit an average of 12% of the sticker price—way above the industry-wide average of 7%.
Cox Automotive
Leasing has become the go-to move for many drivers getting behind the wheel of an EV without feeling the sting of that price premium.
A “leasing loophole” currently allows customers to access those sweet government-backed savings without going over budget, making it an attractive option for those who are not ready to fully commit to an EV.
AROUND THE ASOTU-VERSE
🗓️ Coming Soon
🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.
⚜️ January 23-26th, 2025 — NADA Show in New Orleans.
🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.
🎬 More Than Cars: Episode 4
Join us for the premiere of our latest episode of More Than Cars on November 13th at 1:00pm EST featuring the incredible team at Mohawk Chevrolet!
🥊 Quick Hits
On Sunday, SpaceX successfully caught a 20-story rocket booster using giant metal “chopsticks.” 🥢
Dream come true! Hot Wheels just locked in a deal with F1, so now you can live out all your racing fantasies (at a 1:64 scale). 🏎️
A California police department spent $153K on a Cybertruck Patrol Car that they say won’t be used for patrol. 🚔
🔁 Today in History
1947: WWII combat pilot Chuck Yeager becomes the first person to fly faster than the speed of sound.👂
1964: Martin Luther King Jr. announced as winner of the Nobel Peace Prize. ✌️
1965: Oldsmobile debuts the Toronado. 🥇
Thanks for reading, friend! If you made it this far, reply with your favorite Halloween song and why it’s “Ghost Town” by The Specials.
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