#724 - 🚗 Wheely Fast

Happy Saturday, friends!

We know many of you are working hard today when you’d rather be lounging by the pool. For that alone, you are rock stars. We see you, and we appreciate you.

Whether you’re aiming for top sales or just trying to survive the heat today, we hope you have time to sneak in a little fun. 

Keep Pushing Back
-Paul, Kyle, Chris, and Kristi

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ICYMI

Let’s Recap The Week

The Daily Pushback Email

• On Monday, we shared strategies for dealerships to navigate through outages, highlighting the importance of preparedness and manual processes. We also celebrated Boardman Subaru's generous community donations. 🥰

• Tuesday, we covered CDK Global's efforts to restore systems post-cyberattack, Nissan's struggles in the Chinese market, Hyundai Motor's potential strike, and China's appeal to the EU regarding EV tariffs. Plus, we shared a heartfelt story of Beaver Toyota restoring smiles. 😁

• On Wednesday, we examined the auto industry's pushback on the White House's automatic braking mandate, Tesla's significant workforce reduction amid market challenges, and more fallout from the CDK Global outage. Then, we highlighted Hyundai and Kia's affordable EV push and GM's innovative anti-road rage patent. 😡

• Thursday, we explored VW's $5B investment in Rivian, a tragic fire at a South Korean lithium battery factory, and the revival of the DeLorean as an EV. Then, we shared Cox Automotive's mid-year market update and celebrated Carter Myers Automotive's first-day ceremonies for new apprentice technicians. 🧰

• On Friday we dove into China's expanding global market share, Mercedes' continued investment in ICE engines, and the rising average monthly car payments. Plus, we recapped our webinar helping dealerships shake off the rust and rebuild customer trust (more about that below!). 💻

PODCASTS

ASOTU Edge Webinar

This week, we talked about the importance of personalized marketing, rebuilding customer trust, and adapting to new shopping behaviors with our friends Jake Blair, Bobby Gaudreau, and Mike Whitlow.

Hear success stories, like Jake Blair’s dealership which has seen significant sales and service revenue increases even in the difficult post-COVID landscape, and learn how to level-up your marketing game.

Watch the replay now on YouTube or LinkedIn.

AROUND THE ASOTU-VERSE

Weekly Market Watch

The market has been a bit squirrely this week, and understandably so given the tech challenges many are facing. 🐿️

We break it all down for you in this week's edition of our Market Watch.

Check it out here!

SOMETHING FUN

World’s Fastest Wheelbarrow

If you need to get your gardening done this weekend in record time, mechanic Dylan Phillips is your guy. He recently set a Guinness World Record for the fastest wheelbarrow at Straightliners Speed Week 2024.

Phillips smashed the previous 46mph record after hitting a heart-pounding 52mph.

After completing two runs through a 100m course, Dylan admitted: “It’s uncomfortable and it’s terrifying.” Regardless, he was celebratory, saying: “I feel on top of the world. I mean it’s absolute nonsense really but it’s quite a nice feeling."

The saying goes “a little nonsense now and then is relished by the wisest men,” so don’t take yourself too seriously and don’t forget to incorporate a little silly into your day. Who knows, maybe one day you could set a world record because of it!