🚗 An Apple A Day

🚙 Cobalt Cuts, Exec Exodus, and 1.7 Mil Hondas

October 10, 2024

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Thursday, the day motivation forgot.

But that’s okay; where motivation, inspiration, and drive stop, discipline picks up. And we know that this industry has more discipline than a 5th-grade karate class. 🥋 

Today’s email has some news, a really cool bit of community support from the Apple Autos folks, and a sit-down chat with a friend from Fixed Ops, Omar Shabaz.

Enjoy and of course…

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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Today's Email

⚙️ Quick Shifts: GM’s Battery Revamp, Tesla’s Exec Exodus, and Honda’s Recall Roundup

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🔋 GM is transitioning from its Ultium battery platform to cheaper LFP batteries, aiming to cut EV production costs by up to $6,000. The shift promises longer ranges, fewer battery modules, and reduced reliance on cobalt, making GM’s EV lineup more competitive for dealerships in the coming years.

🦅 Tesla is facing leadership turbulence with four senior executives leaving in the past week. Despite strong EV sales in China, this mass exodus raises concerns about internal stability, especially with the Robotaxi reveal on the horizon.

🔧 Honda is recalling 1.7M vehicles, including top sellers like the Civic and CR-V, due to a steering defect that increases crash risk. Dealerships need to prepare for an influx of service requests as Honda covers repairs for affected vehicles, ensuring a smooth and efficient customer experience.

Want the full scoop? And five more scoops to go along with it? Read the full digest here. (Read Time: 5 min 4 sec)

TOGETHER WITH HONEYBOOK

Become a high-earner with these 3 tips

Learn what the highest-earning independent marketing and creative businesses are doing to stay ahead of the rest.

🍏 Apple Autos is Doubling Down on Giving

Our friend Chris Gulbrandson over at Apple Autos shared some incredible news: They’re nearly doubling their commitment to Every Meal this month during the Season of Giving!

For every vehicle sold, Apple Autos is ensuring that one family—or five kids—gets weekend meals for an entire month.

Every Meal is all about filling the nutritional gaps for kids who rely on school meals, offering Weekend and Summer Programs to support them when school isn’t in session.

It's thanks to their loyal customers and dedicated employees that Apple Autos can make such a big impact. Bravo! 👏

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.

⚜️ January 23-26th, 2025 — NADA Show in New Orleans.

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.

🎬 More Than Cars: Episode 4

Join us for the premiere of our latest episode of More Than Cars on November 13th at 1:00pm EST featuring the incredible team at Mohawk Chevrolet!

👀 Creating Opportunities for Fixed Ops with Omar Shabaz

Service Director Omar Shabaz shares how career pathing within fixed ops has helped inspire his team to grow as well as find the perfect opportunities for them long term.

We joined the Rohrman Automotive Group team as they celebrated the grand opening for Schaumburg Honda--the LARGEST Honda store in the world!

Special thanks to Ryan Rohrman, Chase Rohrman, Laura Fleischer, and the entire team at Rohrman Automotive Group for allowing us to feature you!

🥊 Quick Hits: Protein, Coverage, and Sequels

  • Demis Hassabis and John Jumper of Google DeepMind, along with David Baker from the University of Washington, won the 2024 Nobel Prize in Chemistry for breakthroughs in protein structure prediction and design. Their AI model, AlphaFold 2, predicts protein structures, opening new possibilities in medicine, vaccines, and materials science. 🧬 

  • Hurricane Milton could cost insurers up to $100B, matching losses from Hurricane Katrina. If Milton hits Florida’s Tampa Bay, the impact will be substantial, though analysts believe the insurance industry can manage. Reinsurance rates are expected to rise in 2025, potentially boosting insurance companies' shares despite the immediate losses. 🌀 

  • Disney’s “Moana 2” has a new trailer with a peek at the antagonist. 🏝️ 

🔁 Today in History: Panama, Space, and Farewells

  • 1913: The Panama Canal officially joined the Atlantic Ocean to the Pacific Ocean when the Gamboa dike was demolished. 🌊 

  • 1967: The Outer Space Treaty is introduced. The treaty governs space exploration, prohibiting nuclear weapons and sovereignty claims in space. It promotes peaceful use of celestial bodies, while allowing limited military activities. 🌙 

  • 2010: Chrysler announces the end of the Grand Caravan. 🫂 

Thanks for reading, friend! We’ll see you again tomorrow with more stuff to enjoy. In the mean time, send us your favorite meme, youtube video, or song. This thing works both ways you know.

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