
TOGETHER WITH
Many dealers chase the usual goals β sales records, stronger margins, better KPIs. Last year, Walser set a different kind of goal: earn a Yellow Ribbon designation from the Minnesota National Guard.
This year, they did it.
Walser was officially named a Beyond the Yellow Ribbon employer for the real, structural support theyβve built for veterans, active-duty service members, and their families.
If you want to see everything that went into the work, from hiring pipelines to community partnerships, Dayna Kleveβs post on LinkedIn lays it out beautifully.

Outstanding work, Walser. A standard worth following.
Keep Pushing Back,
-Paul, Kyle, Chris & Kristi
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THE NEWS
Tariffs Are About to Blinkβ¦But Not the Ones Youβre Paying For

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The Supreme Court is reviewing whether the administration even had the authority to drop those sweeping IEEPA βLiberation Dayβ tariffs. If the Court strikes them down, it could shave some cost pressure out of the system β but donβt start celebrating in the F&I office.
Hereβs the catch:
The auto-specific Section 232 tariffs (the big ones) stay right where they are.
IEEPA exposure is ~$1.8B. Meaningful, but not the main pricing engine.
Any relief is marginal, not market-changing.
Letβs not wait for Washington to hand us cheaper cars. It doesnβt seem to be on their to-do list.
Used Cars Are Telling a Real Story

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Manheimβs mid-November pulse check is basically saying: βRelax. This is normal.β
Index: down just 0.2% YoY
Supply: still tight at 27β28 days
EV values: +4.3% YoY
Retail pace: slightly up
Weβre not falling off a cliff β weβre drifting back toward seasonal gravity. Your appraisals can stay disciplined. Your used-car manager doesnβt need smelling salts.
The floor is holding for now.
Is Nissan Showing Us How to Manage Risk?

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While everyone else is debating EV futures on panels, Nissan rewrote its U.S. production strategy. Espinosa kept a shift they planned to cut, doubled down on U.S.-built Rogue volume, and even floated a Rogue-based Infiniti.
And theyβre exploring localizing e-Power hybrids since tariffs turned Smyrna and Canton from βchallenging assetsβ into βstrategic advantages.β
Seems localization wins.
Porsche Built a Supercar in SUV Clothing

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The 1,139-hp Cayenne EV is Porscheβs loudest admission that EVs are now halo products, not volume plays.
Theyβre keeping ICE. Theyβre keeping hybrids.
But theyβre using EVs to keep the brand exciting.
Weβre going to watch what companies actually build, not what they announce.
Robotaxis Arenβt Stealing Customers

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Zoox is letting people ride for free in SoMa, Mission, and the Design District. Waymo is adding freeway routes. Teslaβs doing its Tesla thing.
None of this dents your new-car sales.
But it does change customer expectations about convenience.
Every new robotaxi raises expectations for your pickup/dropoff, mobile service, and communication experience.
Whatβs Better Than a Lead?
A lead that tells you exactly what they want.
When your site visitors use Trade and Payments together, theyβre quietly handing you insights: what theyβre driving now, what they can afford next, and how serious they really are.
All of that intel shows up in our dealer console, like magic, but smarter. Multiple interactions across tools? We connect the dots. You'll know if theyβre shopping a truck in the morning and calculating payments on a crossover at lunch.
This isnβt just about getting more leads (though you will). Itβs about knowing more about the ones you already have better, faster, and with way more context.
Capiche?! (That's Italian for 'Understood?')
AROUND THE ASOTU-VERSE
Coming Soon

TODAY, November 20: Automobility LA at the LA Auto Show, Los Angeles, CA
February 3-6: NADA Show 2026, Las Vegas, NV
May 12-15: ASOTU CON 2026, Hanover, MD
Today in History
Bikes Were Here Firstβ¦But Only Barely
We tend to imagine bicycles as ancient history compared to cars.
But the first modern pedal bike was patented on November 20, 1866βand just 20 years later, Carl Benz patented the Motorwagen in 1886.
Transportation history moves fast; advantage goes to whoever scales innovation, not just invents it.


