Special News Break

Audi Reconsiders Combustion Engine Plans

Audi had initially planned to transition to an all-electric lineup by 2033. However, due to shifting market dynamics and potential delays in EU regulations banning emission-producing cars by 2035, Audi CEO Gernot Döllner has emphasized a need for flexibility.

While Audi remains committed to electric vehicles for long-term CO2 neutrality, the company will continue to offer plug-in hybrids. This approach allows Audi to cater to market demands while progressing towards their EV goals. Other VW Group brands, like Porsche and Bentley, have also adjusted their electrification timelines.

Audi in China

In China, Audi is developing a new series of electric vehicles explicitly tailored for the Chinese market. Notably, these models will not feature the traditional four-ring logo.

Instead, they will carry the name "Audi" to better align with local brand perceptions and leverage the automotive architecture co-developed with Chinese partner SAIC. The first concept car of this series is set to be unveiled in November, with nine models planned by 2030.

China Market Insights

EV Market Surge in China

China continues to dominate the global EV market, with nearly 50% of new car sales in June being plug-in vehicles. 875,904 plug-in cars were registered, marking a 23% year-over-year increase. This surge is primarily driven by a 70% increase in plug-in hybrid sales, reflecting consumer concerns over battery-only reliability.

June 2024:

• BEVs: 482,500 registrations (28% market share)

• PHEVs: 393,000 registrations (22% market share)

• Total: 875,904 registrations (49.9% market share)

January to June 2024:

• BEVs: 2,550,000 registrations (25% market share)

• PHEVs: 1,690,000 registrations (18% market share)

• Total: 4,269,398 registrations (43% market share)

Li Auto's Record-Breaking Deliveries

Li Auto delivered a record 51,000 vehicles in July, spurred by its new, lower-cost Li L6 SUV. The Li L6 and other models with extended-range fuel tanks appeal to Chinese consumers who prioritize versatility and reliability over full electrification.

NIO's Consistent Performance

NIO crossed the 20,000 delivery mark for the third consecutive month in July, with 20,498 vehicles. Despite strong demand, deliveries slightly declined from the previous month. NIO's diverse lineup, including the new low-cost Onvo L60, continues to attract a robust customer base.

Ford's BlueCruise Approved Across Europe

Ford's BlueCruise hands-free driving technology is now approved in 15 European countries, providing access to over 133,000 kilometers of designated highways.

This Level 2 system, initially introduced in Great Britain, Germany, and Spain, allows Mustang Mach-E drivers to experience hands-free driving while ensuring safety through continuous driver monitoring. The expansion signifies a significant milestone in making advanced driver assistance systems more widely available.