🚗 It's A Trap!

🚙 Hands Free, Thief Proof, and Dealers Fight Cancer

In partnership with

Everybody says, “Don’t hit your thumb with a hammer.”

But there is no teacher like hitting your thumb with that hammer.

Go learn something the hard way today. It’s good for you, my friend!

Keep Pushing Back
-Paul, Kyle, Chris & Kristi

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Today's Email

💙 BlueCruise, Toyota Production, and Thief Deterrants

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🙌 Ford's BlueCruise 1.4 upgrade is set to enhance hands-free driving, making it a vital feature for dealerships to highlight. Meanwhile, Toyota's production woes continue, with an 11% drop in output, signaling potential supply challenges for dealers relying on the brand.

🪤 Stellantis CEO Carlos Tavares is shaking things up by criticizing tariffs as a "trap," pushing for a shift towards cost-effective manufacturing to compete with Chinese EVs. As for the EV market, Hertz is selling off its Chevy Silverado EVs at a discount, presenting an opportunity for savvy dealers to stock up on quality inventory.

😮 Lastly, a surprising report reveals that thieves are steering clear of EVs, making them a safer bet for dealerships.

Curious about the full details? Dive into the complete digest for all the juicy insights! (Read time: 3 min 32 sec)

TOGETHER WITH ROKU

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🕯️ Steele Auto Group Lights the Way

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Who doesn’t feel a deep primordial desire to smash computers from time to time?

Our friends at Steele Auto Group had an amazing time at their head office fundraising for Light the Night, and they’re excited to share that over $1,000 was raised for The Leukemia & Lymphoma Society of Canada! 🎉

The event was filled with laughter and excitement, featuring fun activities like getting pied in the face, smashing old computer gear, enjoying a delicious BBQ, and tossing teddies.

A huge thank you goes out to their dedicated team for making this year's fundraising efforts tremendously successful. Together, they’re lighting the way to a brighter future for those affected by blood cancers!

Check out their brief video to get a feel for the event (then plan your own, and invite us 🔨 🖥️ 🥽 ).

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.

⚜️ January 23-26th, 2025 — NADA Show in New Orleans.

🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.

👀 October 4th — Webinar!

🎧️ More Than Cars (Stranded)

We got stranded on the way back from NAMAD.

We had this "different" rental car AND had to fly with Spirit Airlines for the first time. So...

How did it go?

Paul J Daly and Nathan Southwick share this adventure and more!

Quick Hits

  • AI has learned to beat the "prove you’re a human” tests that make you click pictures of traffic. 🚦 

  • Intel and the U.S. government are set to finalize $8.5B in funding for the chipmaker by year-end, aimed at boosting domestic semiconductor production. 🐿️ 

  • California has sued ExxonMobil for allegedly misleading consumers about plastic recycling, claiming the oil giant has perpetuated a false narrative to boost profits while contributing to plastic pollution. ♻️ 

Today in History

  • 1882: Thomas Edison's first commercial hydroelectric power plant (later known as Appleton Edison Light Company) begins operation. 💡 

  • 1966: The Mercury Cougar is introduced. 🐈️ 

  • 1981: Sandra Day O'Connor becomes the first female U.S. Supreme Court justice in history. 👩‍⚖️ 

Thanks for reading, friend! Come say hey on socials today. Drop us a comment, tag us in a video of a opossum…the possibilities are endless!

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