Marketing and Popcorn

Matt Lasher, Director at West Herr Automotive Group, recently shared a behind-the-team glimpse on LinkedIn about managing "popcorn ideas" in marketing.

These are spontaneous suggestions that can consume a team's resources without thorough consideration of their practicality.

Matt's approach to handling these ideas includes:

• Creating a Ticketing System: By adding a little “friction,” a ticketing system helps organize and prioritize ideas, allowing the team to evaluate their feasibility and importance.

• Implementing the 'Two Ask' Rule: This means that an idea will only be considered if it is brought up twice, filtering out less serious suggestions.

• Proactive Communication: Regularly updating leaders on current priorities and resource constraints to manage expectations and reduce unnecessary workload.

💬 In The Comments:

Brad Paschal from Dynatron Software recognized that good things become great with a few extra steps: "Love me some popcorn ideas but they have to be refined into cracker jacks."

Ben Rodilitz from Northrop Grumman reminded us that too many cooks in the kitchen, or ingredients in the pot, make an uneatable soup: "Reminds me of CRM products that were full of features. Slow and fragile, but lots of (mostly rarely-used) bells, whistles, and buttons - lots and lots of buttons."

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What do you think? How do you balance team resources, idea refinement, and the free flow of creative energy? Leave us a comment!