🚗 Make It Count

🚙 Last Week Recap, Super Bowl Smack Down (For Charity!), and Surveys & Stats

February 08, 2025

 

Tomorrow, America unites in its most sacred tradition: screaming at the TV over a game most of us have zero personal stake in.

But, we got to thinking and this game could mean something bigger.

That’s why we’re putting some skin in it with our Super Bowl charity challenge. Scroll down, get involved, and turn all that yelling at the screen into something actually productive.

Whether your team wins, loses, or you have to pretend you knew who was playing five minutes before kickoff, at least you’ll have done something good with your Sunday.

Keep Pushing Back,
-Paul, Kyle, Chris, and Kristi

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ICYMI

👀 Last Look at the Week

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The Daily Pushback Email

  • On Monday, we covered Stellantis’ efforts to rebuild trust with dealers and reports that consumer confidence took a recent hit, dropping 5.4 points. Plus, dealers and OPENLANE raised over $88K for Canine Companions at the NADA Show this year. 🐕‍🦺
     

  • Tuesday, we broke down the U.S. tariffs threatening Canada and Mexico. Meanwhile, CDK’s Ease of Purchase score hit a record 92%, with buyers finding their desired cars more easily. Then we put a spotlight on Preston Automotive Group who honored the 26 fire departments that saved their business 25 years ago with a $2,500 donation to each. 🚒
     

  • Then on Wednesday we covered the temporary truce in the tariff battle—giving dealers a 30-day breather before potential price hikes return. Kia’s K4 sedan showed surprisingly strong sales, Tesla’s facing cooling demand, and Ferrari is proving that luxury remains untouchable. We also reviewed Damon Lester’s insightful conversation at NADA, emphasizing the importance of minority dealer representation and the economic power of diverse consumers. 💡
     

  • Thursday we spill the tea on Nissan’s failed merger with Honda, which left Nissan scrambling to cut costs and rethink strategy. Cox Automotive warned that upcoming tariffs could add nearly $6,000 to vehicle prices. In global news, industry expert Michael Dunne warns that China’s eventual entry into the U.S. market could be a game-changer. 🇨🇳
     

  • It was Friday in a flash. We chatted about Ford’s cautious 2025 forecast, Nissan’s search for a new BFF, and Scout Motors’ legal challenges from Florida VW and Audi dealers over its direct-to-consumer model. On the economic front, consumer spending is strong, auto demand is up, but confidence continues to slip. 📉

MORE THAN CARS MOMENTS

🏈 Join Our Super Bowl Smackdown for Charity

Click the image to see the details!

We’re teaming up with NCM Associates, VINCUE, Automotive Ventures, and Stream Companies to turn some football rivalry into real impact. Here’s how it works:

1️⃣ Pick a team. 🪓🦅

2️⃣ Name your price.

3️⃣ If they lose, you donate to Vehicles for Change, a charity training formerly incarcerated individuals as ASE-certified techs and providing cars to those in need.

If your team loses, (which of course they won’t, your team is the best!) make good on your pledge by donating here—don’t forget to add “Super Bowl” in the notes.

Or, donate anyway, we’ll respect you even more. 😎

Tout your custom team graphic, and challenge your pals to join the smack down for a good cause!👇

Go Birds!

Go Chiefs!

AROUND THE ASOTU-VERSE

🗓️ Coming Soon

SOMETHING FUN

🏈 Super Bowl Stats

The Super Bowl consistently dominates as the most-watched event on television, and last year’s showdown set a new all-time high with 123.7M viewers.

With expanding streaming options and out-of-home audience tracking, this year’s broadcast has the potential to push viewership even higher.

  • Audience Growth: Viewership climbed 7% YOY.

  • Beyond Traditional Broadcasting: Last year’s broadcast added 2.3M viewers from Univision and 1.2M from Nickelodeon.

  • Streaming Surge: Fox’s Tubi joins the mix this year, further expanding digital reach and possibly boosting total viewership.

  • Star Power in the Booth: Tom Brady makes his Super Bowl broadcasting debut, adding another reason for fans to tune in.

Front Office Sports / Nielsen

Football might take center stage, but for many, the Super Bowl is just as much about the spectacle as it is about the score.

A recent poll reveals that a significant portion of Americans tune in for more than just the action on the field.

  • Game vs. Entertainment: Only 30% of viewers say the game itself is their favorite part of the Super Bowl.

  • Halftime Hype: 18% are most excited for the halftime show, which this year features Kendrick Lamar, fresh off his five Grammy wins.

  • Ad Power: 26% prefer the commercials, proving that brands are just as much a part of the event as the teams.

Statista / YouGov / The Economist

We won’t lie. The ads are a major factor in the fun, and big brands are willing to invest the big bucks to get noticed.

  • Massive Returns: Super Bowl ads deliver three times more engagement than regular prime-time spots. Last year’s game drove 224% higher consumer interaction than the average TV ad.

  • From Bargain to Big Money: In 1967, a Super Bowl ad cost $37,500. Today, it’s 200 times more expensive and up 88% in the last decade.

  • Sports Dominate Advertising: Traditional TV ad revenue has dropped, but live sports still bring in top dollars. The Super Bowl remains the best place for brands to make an impact.

Quick Hits

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