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- 🚗 Hyundai Targets 30% Increase
🚗 Hyundai Targets 30% Increase
🚙 New Tech, New Gripes
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Good morning, Friend!
We hope the day finds you well, but even if it's “one of those days,” we trust you’ll handle your business all the same.
Sometimes, you just remember that all the good vibes in the world won’t change a flat tire. So, you just get dirty ‘till the work is done.
In today’s email:
Hyundai wants to sell more cars (who could have guessed?)
Nissan is the next to talk about solid-state batteries
J.D. Power discovered that people don’t always care about what automakers try to sell them
Keep Pushing Back
-Paul, Kyle, Chris & Kristi
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Reading time: 2 min and 55 sec
Real Quick: Just The Headlines
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Hyundai is planning a significant push to increase its global sales by 30% to 5.55M vehicles by 2030.
They’re doubling down on hybrids, particularly in the U.S. and China, to address slowing EV demand. Alongside this, Hyundai is rolling out a $3B share buyback and a 25% dividend increase starting in 2025, aiming for a 10% operating margin by 2030.
Xpeng’s new mass-market Mona brand has sparked interest, with shares rising 6.5%. The Mona M03 electric coupe, priced from $16,812, received over 10,000 orders within an hour of its Beijing launch, highlighting China’s growing presence in the affordable EV market.
Nissan is making progress on an electric GT-R, expected to be the first with solid-state batteries. This model will deliver over 1,000 kW of power, but it won’t be available until 2028. Nissan’s development signals their focus on advancing EV technology.
Read more on these stories and several others in today’s news digest here (read time: 2 min 36 sec).
AROUND THE ASOTU-VERSE
🍎 September 16th — The Welcome Conference in NYC.
🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.
⚜️ January 23-26th, 2025 — NADA Show in New Orleans.
🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.
In The Dirt w/ Perry Watson III
They don't sell anything at his store... He trained his staff to solve problems.
Perry Watson III from Marysville Toyota shares he realized his team was failing and it wasn't their fault—It was his fault for not training them.
Perry discovered this: the average dealership doesn't share what their process is with the customer.
His simple approach:
- Ask the customer their goals today
- Explain his process
- Review what we are going to complete for the customer during this visit
- At the end of their visit ask "Have I done everything we needed to do? Did I miss anything?"
Paul J Daly and Perry Watson cover this, single point of contact, and more on this next NAMAD coverage episode.
Special thanks to our friends at TrueCar, Inc. for making our NAMAD Coverage possible.
TOGETHER WITH 1440 MEDIA
We scour 100+ sources daily
Read by CEOs, scientists, business owners and more
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Keep It Simple?
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The 2024 J.D. Power U.S. Tech Experience Index (TXI) Study highlights the car tech features that customers love—and those they could do without. While AI-based smart climate control and front cross-traffic warning are hitting the mark, features like interior gesture controls and passenger display screens are falling short.
Understanding these preferences is crucial for dealerships in aligning sales strategies with customer needs. Highlighting award-winning technologies and focusing on practical features can enhance customer satisfaction.
Read the full article for more, and let us know:
Which car tech feature do you think is the most overrated?
Quick Hits
History
1885: Gottlieb Daimler and Wilhelm Maybach patented the Daimler Reitwagen, often considered the first motorcycle, though earlier contenders exist. 🏍️
1997: Netflix is launched as an internet DVD rental service. 📀
2005: Hurricane Katrina devastated New Orleans, causing $80B in damages, flooding 80% of the city, and killing over 1,800 people. 🇺🇸
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