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- 🚗 Family in the Fast Lane
🚗 Family in the Fast Lane
🚙 Affordability Stalled, Rates Dipped
TOGETHER WITH
October is a great time for some community 🎃 V I B E S 🎃
Be sure to @ us when you start posting about your festivities. We love getting @ed about festivities.
Today’s email has some Data from Cox, news from GM and Nissan, and a lovely story from our friends at the Jeff Wyler Automotive Family. Check it out!
Keep Pushing Back
-Paul, Kyle, Chris & Kristi
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Today's Email
🗞️ Data and News
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💸 New-Vehicle Affordability Stalls
September saw no relief for new-vehicle affordability. Average payments hit $740, while loan rates dipped slightly to 9.53%. Despite incentives and income growth, car prices rose, leaving affordability stuck. Dealers may need to adjust strategies as buyers face a tougher market.
🚙 GM Defends Its SUV Crown
GM’s refreshed Tahoe and Suburban are key to holding their 64% share of the full-size SUV market. Despite slipping sales, GM is banking on new tech, luxury models, and a hands-free driving option to fend off Ford and Nissan.
⚡ Nissan’s New EV Charging Network
Nissan expands its EV charging options with 90,000 fast chargers for Ariya owners, plus future Tesla Supercharger compatibility. This move sets the stage for Nissan’s 16 upcoming electrified models by 2026, giving dealers more EV inventory options as demand continues to grow.
Read the full digest for more! (Read Time: 5 mins 43 secs)
Why Not Dominate Your Ad Strategy in 2024?
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Life in the Fast Lane
Jeff Wyler Auto
The 4th Annual Wyler FastLane Supercar Parade delivered an exhilarating day for some of the most deserving VIPs—very important passengers. Partnering with the Ronald McDonald House and other community organizations, Jeff Wyler Automotive orchestrated a once-in-a-lifetime experience for children bravely facing life-changing illnesses.
Fourteen supercar owners rolled out in Ferraris, Lamborghinis, McLarens, Porsches, and more, each hosting a nominated child for a ride through the city. The parade started at Wyler’s Milford headquarters, making stops at Union Terminal, Fountain Square, and the Ronald McDonald House before returning to the dealership.
With dozens of police officers, firefighters, and the dedicated team from Ronald McDonald House Charities coming out to support the event, the Wyler FastLane Parade showed how powerful community can be. A big thank you goes to Jeff Wyler Automotive for making this all possible and giving these children a day they’ll never forget. 👏
(Required listening: “Life in the Fast Lane” by The Eagles)
AROUND THE ASOTU-VERSE
🎧 In The Dirt @ Northwood University
The Northwood University International Auto Show is the LARGEST student run outdoor auto show in North America.
These three Northwood students share first hand how they step up to the plate, take on responsibility, and create a successful show together.
🗓️ Coming Soon
🤠 November 5-8th — Opening presenters at the 2024 ATAE PR & Communications Focus Group Meeting in Austin, Texas.
⚜️ January 23-26th, 2025 — NADA Show in New Orleans.
🦀 May 13-16th, 2025 — ASOTU CON in Baltimore, Maryland.
🎬 More Than Cars
Join us for the premiere of our latest episode of More Than Cars on November 13th at 1:00pm EST featuring the incredible team at Mohawk Chevrolet!
🥊 Quick Hits: Colors, Cancels, and Skeletons
Comic fans rejoice! Amazon announced its first color Kindle e-reader, the $280 Kindle Colorsoft, after years of development. It features LED technology and launches on October 30. 💥
The FTC finalized a "click to cancel" rule, simplifying subscription cancellations online.Aiming to increase fairness for consumers. ❌
Archaeologists discovered a hidden tomb with 12 skeletons and grave offerings beneath Petra's Treasury in Jordan. 🦴
🔁 Today in History: Einstein, McQueen, and Superbird
1933: Albert Einstein flees Nazi Germany and moves to the United States. 🧑🔬
1968: Bullitt, starring Steve McQueen and a ’68 Mustang, debuts. 🎥
1969: The first Plymouth Superbird is completed. 🥇
Thanks for reading, friend! What good is a piece of writing if nobody reads it? Practice, maybe. But the best thing about writing is having it read, enjoyed, and used by folks in your community. So, you reading is pretty much the best part of our writing. 🤯
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