- ASOTU Daily Pushback
- Posts
- In The Dirt: Leaning Into Social
In The Dirt: Leaning Into Social
How $1,500 off with Plinko turned into a Social Media Play at Rohrman Toyota.
Zac Kinch (General Manager) and Austin Conroy (Director of Fixed Operations) share on a how they executed a recent marketing campaign for Rohrman Toyota in Lafayette, Indiana.
Their recent offer allowed customers to receive up to an additional $1,500 off during the purchase of their car.
After a few people on social media called it out as as gimmick or scam, they leaned into it turning out more content which delivered more impressions for their sale.
Check out more episodes of In The Dirt with ASOTU here. 👀
Reply