#471 - 🕵️‍♀️ Checking The Market

TOGETHER WITH

Did you know that humans are incapable of walking in a straight line without looking at something? (trust us, try it on your friends with a blindfold) We need a guide or a focal point to not walk in a circle.

Seems like setting goals and targets may have the same affect. The start of the month is a great time to realign and make sure you are tracking toward something that you can keep your eyes open!

Keep Pushing Back
-Paul, Kyle, & Chris

LOT WALK

• Beaver Toyota of Cumming raises $130K for charity. ❤️‍🔥

• Checking in on the market. 👀

• Ford gets into hybrids. ⚡️

Reading time: 4 mins 10 secs

DEALERS

Golfing with Beaver

Beaver Toyota's annual charity golf tournament was a resounding success, surpassing last year's achievements and bringing in over $130K for five charities.

We love Beaver Toyota's team and their consistent work to love their community, but to honor their work, we want to highlight the groups they work so hard to support.

🏕️ Camp Twin Lakes provides a safe, supportive, and fun camp experience for children with unique needs under the care of medically trained professionals.

👩‍👦 MentorMe North Georgia gives one-on-one mentoring to kids who may otherwise be left without guidance in some of life's most formative years.

🚔 B.A.D.G.E supports the Forsyth County Sheriff's Office by bringing business and community leaders together.

💪 Jesse's House helps girls facing abuse with safe shelter, clothing, healthcare, and education.

🤵 Bald Ridge Lodge works with young men becoming adults by providing a safe and stable environment.

AUTOMOTIVE

Market Check

John Ellis and the Automotive Advisor team hit us with hard data and valuable auto market insights every week. Here’s the latest:

🌡️ Economic Health-o-Meter:

• Despite reports of economic growth at a 1.8% annual pace in Q2, the Federal Reserve still raised interest rates by a quarter-percentage-point last week due to continued inflation concerns.

• The US is likely in for at least one more hike before the end of the year.

📈 New Car Market — Down but Up:
Over the past two weeks, the new car market has shown signs of a slower sales pace and slight price dips, but overall everything is up YoY.

• Days of supply = 53. ⬇️ 1 from two weeks ago, ⬆️ 49% YoY.

• Available supply = 1.89M. ⬇️ 63K from two weeks ago, ⬆️ 79% YoY.

• Sold in last 30 days = 1.07M. ⬇️ 25K from two weeks ago, ⬆️ 20% YoY.

• Average list price = $46,981. ⬇️ $567 from two weeks ago, ⬆️ 2% YoY.

📉 Used — Up but Down:
The used retail market is pretty stable right now, with the average listing price up only slightly, but overall stats are still a lil’ down YoY.

• Sold in last 30 days = 1.42M. ⬆️ 31K from two weeks ago, ⬇️ 9% YoY.

• Average list price = $27,221. ⬆️ $49 from two weeks ago, ⬇️ 3% YoY.

🙇 Wholesale’s Slight Slump:

• The car segment sees a slight depreciation for 0-to-2-year-old and 8-to-16-year-old models, with luxury segments showing softer declines.

• The truck segment experiences a minor decline, with 0-to-2-year-old models down by 0.50%.

TOGETHER WITH MAKE

Connection for Workflows

Everything that gets measured gets managed. And, if it gets managed with powerful visuals, it’s more fun to measure.

Make provides your team with a time-saving workflow and task-tracking system that can be customized to automate any project management needs. Their app keeps your people connected and syncs up-to-date data across your user base so you can turn that data into action.

Check out Make today and see what their powerful visual platform can do for you!

AUTOMOTIVE

Mazda ✌️

Mazda discontinued the MX-30 EV in the US for the 2024 model year, marking the second time the model has been killed off after selling only 66 units in 2023.

The model's cancellation means Mazda will have no electric vehicle offerings in the US despite a future EV sales target of 25-40% by 2030. Critics blame the vehicle's high price and limited range for its poor sales.

Genesis 🏪

The luxury automaker Genesis has debuted its sixth standalone retail facility in Atlanta, Georgia. The space has an open floor plan and a dedicated service area.

The all-electric-by-2030 brand also contributed $20K to local STEAM education through the Chamblee Boys & Girls Club.

Ample 🔋

Ample, a Northern California startup, is partnering with Mitsubishi Fuso to test battery-swapping stations for electric vehicles. With a five-minute swap time, the stations could offer an alternative to traditional charging, especially for businesses with large EV fleets.

Ample's stations take three days to set up and, with time, aim to cost the same as traditional gas station visits.

Ford 🤔

CEO Jim Farley confirmed Ford's plans to expand its hybrid vehicle options after widening losses on its EV unit.

This strategy aligns more closely with Toyota, assuring Ford's EV ramp-up will continue, but may take longer than anticipated.

Lamborghini 🎈

Lamborghini may reach 10,000 sales this year. Currently, revenue is up 6.7% to €1.42B, with operating income increasing 7.2% to €456M in H1. The success is attributed to the popular Urus SUV.

The company still plans to invest €1.9B in hybrid and electric cars, including launching its first fully-electric model in 2028.

CULTURE

More Lanes, More Chikin’

Chick-fil-A says it’s their pleasure to serve up some stunning new building designs in Atlanta and NYC in order to cater to their ever-growing fanbase.

With four drive-thru lanes sitting below an elevated kitchen, Atlanta's new Chick-fil-A will deliver twice as many hot nuggets to hungry patrons as any of the other company’s locations. Meanwhile, NYC's new walk-up wonder will cater to the tech-savvy crowd, offering a fully digital experience.

🎧 Listen to Paul and Kyle’s take on the new designs on the Automotive Troublemaker podcast here. 🎙️

Quick Hits

• The first US nuclear reactor built from scratch in decades enters commercial operation in Georgia. 💡

• Yellow trucking company shuts down and files for bankruptcy. 30K workers will be displaced. 🚛

• Disney dropped a trailer for Loki season 2. 🍿

History

• 1876: Colorado is admitted as the 38th US state. 🏔

• 1964: Don Garlits becomes the first drag-racer to hit 200 mph in a quarter mile. 🏁

• 1981: MTV begins broadcasting in the United States and airs its first video, "Video Killed the Radio Star" by The Buggles. 🧑‍🎤

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