Brand by Brands: Ford, Chevy, Jaguar, and Fisker

Ford

Ford is checking a few boxes at once. Since Hurricane Beryl knocked out power in Houston, the automaker has been sending F-150s, both ICE and EV, to play generators for people left in the dark.

Of course, it is helpful and a pretty convenient way to make people worldwide add an F-150 to their emergency preparedness checklist.

Recently, the company's communications director, Mark Levine, shared a map showing how much power Ford trucks are generating in Houston.

Chevy

On the topic of trucks, Chevy's Silverado EV is getting a more affordable version. Which is smart because, in all the news we see about EVs, Trucks, and affordability, this is one of the few times we've talked about the Silverado at all.

The Silverado EV LT will have a 400-mile range, upgraded infotainment, and a fancier driver display screen at a lower price, between $55K and $65K.

Run the Numbers:

• 2025 Chevrolet Silverado 1500 starts at $38,795 and goes up to $64,695.

• The Ford F-150 Lightning XLT starts at $62,995.

So at $55K, you're paying a lot for a Silverado, but a bit less than other big ol' electric trucks.

Jaguar

Let's turn from powering up to dying off. Jaguar announced that it would send almost all of its models to the great auto museum in the sky by the end of this year.

Yep, it’s cutting almost all its existing models.

With only the F-Pace surviving the cut, the brand said the choice boils down to money. CEO Adrian Mardell simply said that the other Jaguar models barely make any money. So, this time next year, the company expects to be all-in on luxury EVs.

Fisker

Speaking of dying off, Fisker continues its slow-motion fall down the tallest flight of steps we've ever seen.

Things were grim when the company announced bankruptcy recently. Then, it said it would sell its remaining inventory in bulk deals (namely to Uber and Lyft for 80% discounts) and cut its CEO's salary to just $1 to cover the bankruptcy costs last week.

Now, the company is issuing another recall for every single one of its Ocean EVs that are sold in the US (again). This time because of a faulty water pump that could limit the "battery's output," which translates to the vehicle barely moving.

How are they going to handle this recall? Who knows. Fisker doesn't seem to. Fisker owners/drivers don't seem to. We sure don’t have a clue.