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The Automotive Troublemaker: NAMAD in Miami
LIVE from NAMAD, Rivian VP to Stellantis, Betting on Personalized Cars
Welcome to Miami as we’re coming to you Live from the 2024 NAMAD Annual Meeting in Miami Florida where hundreds of Dealers, OEMs, and Industry Partners are talking about the current and future state of the industry. We’re also talking about the Rivian VP who went to Detroit as well as Salesforce’s bet on the future of personalized vehicles.
We want to thank our friends at TrueCar+ for making our coverage of the 2024 NAMAD Annual Meeting possible!
Tim Fallon, Rivian's former VP of manufacturing, has been appointed Stellantis' new head of North American manufacturing, bringing critical EV expertise to the automaker.
Fallon served as Rivian's manufacturing VP for two years and spent 16 years at Nissan.
His arrival comes as Stellantis prepares to launch several key EVs, including the Jeep Wagoneer S, Ram 1500 REV, and Dodge Charger EV
Stellantis has been facing manufacturing challenges, particularly with quality control at its U.S. plants.
Carlos Zarlenga, Stellantis' North America COO, expressed confidence in Fallon, saying, "Tim's passion and collaborative spirit will lead the team to deliver the highest quality vehicles for our customers.”
Salesforce has unveiled a powerful new application that lets automakers harness telematics data, offering a personalized driver experience while managing vehicle performance remotely.
The app allows service teams to remotely monitor vehicle performance, lock doors, and control cabin temperature during service appointments and integrates with infotainment systems to support in-vehicle payments, service reminders and more.
Automakers like Mercedes-Benz and Toyota are already using Salesforce's Automotive Cloud.
The application promises to make in-vehicle purchases a reality, potentially creating a new revenue stream for automakers.
In-car subscription services is currently about a $6 billion dollar industry, but projected to hit $200B by 2030
"Personalization leads to people saying, 'There's value here, and this is why I'm willing to pay for it,'" said Achyut Jajoo, Salesforce's senior vice president of manufacturing and automotive.
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