Auto Collabs: Why Impel Acquired Outsell

Impel's acquisition of Outsell is supercharging AI-driven marketing and re-thinking the way we buy and sell cars.

In this episode of Auto Collabs, Paul J Daly and Kyle Mountsier chat with Devin Daly, co-founder and CEO of Impel. Devin shares his fascinating journey from Wall Street to transforming the automotive industry through innovative merchandising and marketing solutions. He explains how Impel started by focusing on 360 product visualizations for fashion and later pivoted to the automotive sector, leading to rapid growth and success. Devin also highlights Impel's data-driven approach to personalized marketing, which leverages unique consumer insights to enhance the customer experience and drive conversion rates.

A significant highlight of the conversation is Impel's recent $100 million acquisition of Outsell, a move that underscores the company's ambition to become the AI authority in the automotive vertical. Devin reveals that Outsell's extensive 20-year consumer data history, tracking around 70 million American consumers, was a key factor in the acquisition. This rich data set allows Impel to train its AI models on auto-specific use cases, enabling long-tail personalization and more effective marketing strategies. By integrating Outsell's capabilities, Impel aims to deliver even greater value to dealerships and consumers alike, solidifying its position as a leader in automotive AI solutions.