#469 - 🧐 Analyzing GA4 With Friends

TOGETHER WITH

Yesterday morning at a coffee shop in Buffalo, NY, over 5 people stopped our crew to chat about the ‘Love People More Than You Love Cars’ shirts. After sharing our story, each of them acknowledged the stereotype surrounding car dealers. However, each also shared stories of delight while interacting with their local dealers.

The real work of customer care and delivering great experiences is happening every day across the country. We just have to share our story more!

Keep Pushing Back
-Paul, Kyle, & Chris

LOT WALK

• We talk Google Analytics 4 with our friends at CallRevu

• Cutting production costs in Europe and creating a charging network in the US.

• Ryan Reynolds gives us what we really want- ALF.

Reading time: 3 mins 50 secs

AUTOMOTIVE

Learning GA4 To Learn Even More

Back in June, was spent some time learning with our friends at CallRevu about Google Google Analytics 4, what dealers could expect, and how to come through the changes better than we were before them.

GA4 is out now, so we invited our friends back to share more and help us apply the new tool to measuring marketing ROI and its impact on the phones.

Listen to the full replay here, and check out some of our notes below.

🕵️‍♀️ Google Analytics 4 (GA4) is like a super sleuth for your website. It keeps tabs on every customer’s move. Ever wondered if a customer prefers blue buttons to red ones? Or why they always abandon their shopping cart? With GA4, you can find out!

🎄 Remember when keeping track of online events felt like untangling Christmas lights? GA4 is tangle-proof! With its new system of event names and parameters, it's now like following a well-laid treasure map.

🛠 GA4 is a lot like starting a DIY project - you gotta know what you're trying to build before you start hammering away. Knowing what data you're after can help you set up your tracking right.

🔮 We're stepping into the future with the new GA4 industry standards. It's like we've finally agreed on the rules of the game, making it easier to compare and analyze data across different websites, which means learning them well and early is an advantage across the industry and for years to come.

☎️ And here's the real kicker - even phone calls aren't safe from GA4's watchful eyes. With CallRevu technology, you can ensure your ad money is well spent, counting only the calls that matter.

TOGETHER WITH HELLO FRESH

What's For Dinner?

Tired of asking, "What's for dinner?" after a long day?

Ditch fast food and embrace Hello Fresh!

Pre-portioned, healthy ingredients and easy recipes are delivered right to your doorstep. Turn mealtime into fun family time.

Goodbye, greasy fries, Hello Fresh meals!

AROUND THE ASOTU-VERSE

AUTOMOTIVE

Chopping Prices, Forming Alliances, Making “Friends,” and Luxury Charging

Renault plans to chop EV production costs by 40% from H2 2023 with an alliance of Western automakers. The coalition sees the cost cuts as a competitive requirement as Chinese EV makers like BYD and SAIC attract European consumers and Tesla lowers prices. Stellantis CEO Carlos Tavares advocates similar strategies to combat "brutal" competition.

🪓 

"When things become more affordable, more people buy them" doesn't seem like hidden wisdom. Still, companies keep realizing it, so we will keep saying it.

Seven automakers, including BMW, GM, and Honda, are collaborating on a North American EV charging network. The plan promises 30,000 high-speed chargers by 2030. It aims for improved charging experience, interoperability, and renewable energy use, starting deployment in the summer of 2024.

🧑‍🤝‍🧑 

We'd say having just two options, Tesla's NACS and this new collaboration, is a mighty fine step up from every brand having a unique network with unique software and subscription options. Now if only we could be rid of some of these streaming services...

Volkswagen will invest $700m for a 5% stake in Xpeng. The companies will co-develop two EVs for the Chinese market based on Xpeng's G9 SUV platform. All this is part of VW's changing strategy due to a 71% cash flow plunge in Q2, resulting in a cut to its full-year sales forecast.

👀 

Feels like a keep your friends close and your enemies closer situation. But just 5% closer, don't wanna risk becoming accidental BFFs.

Porsche has opened its first EV Charging Lounge in Germany. The fancy lounge provides luxury amenities and renewable energy-powered charging stations for its EV drivers. This development aligns with Porsche's goal of 80% electric lineup by 2030, with further lounges planned across Europe.

🤵‍♀️

Oh, this could really work. Exact same charging, better seats, snacks, and locks.

CULTURE

Welcome Back, Gordon Shumway!

"ALF," the '80s sitcom about a wisecracking alien, is coming back!

So like... commercials? Thanks to Ryan Reynolds' Maximum Effort Channel, the beloved puppet from planet Melmac returns, paired with brand-centric shorts featuring companies like Mint Mobile.

Sweet! Re-Runs! While it's not a revival of full-length episodes, the ALF "Caturday" Marathon promises a fun mix of old episodes, ALF-themed ads, and Maximum Effort's Podcast: The Pawdcast.

The event kicks off on July 29 and can be caught on platforms such as Fubo, Amazon Freevee, and more. Get ready to hide your cats!

Quick Hits

• The US economy grew 2.4% between April and June. 💪

• Sony announced the 40 millionth Play Station 5 sale. 🕹

• A new species of millipede has been discovered under LA. It has 486 legs. 🐛

History

• 1868: The 14th Amendment to the United States Constitution is certified, establishing African American citizenship and guaranteeing due process of law. 🖋

• 1914: World War I begins following the assassination of Archduke Franz Ferdinand 🪖

• 1956: Elvis Presley scores his second No. 1 hit with "I Want You, I Need You, I Love You" 🎸