🚗 A $1 Jeep, a $30K Ford, and the Real Cost of Mobility
🚙 From Ford’s next-gen EV playbook to a dealership moment that restored a little faith, plus Tesla labor heat, Toyota’s next move, and why the shop keeps winning.
🚙 Farley floats a JV blueprint, Detroit rethinks entry cars, and affordability data finally ticks the right direction—while tariffs and cost cuts keep pressure on OEMs.
🚙 Two markets are forming at once—OEMs widen powertrain choice, EV makers chase scale, and dealers keep winning with dependable used and serviceable cars
🚙 January data points to a simple play: tighter new deals, smarter used sourcing, and stricter structure as negative equity rises—while policy shifts keep EV demand uncertain.
